Welcome to
Eastern Standard Time!

Or simply, EST!

You are here! Here is a place and time zone where people visit, celebrate, holiday, or simply live on Eastern Standard Time.

Eastern Standard Time is a lived-in lifestyle brand of clothing for all generations. Creatively tying together high-quality clothing and visual designs that are essential to being in Michigan on Eastern Standard Time.

Whether it’s the water or the endless sunsets, on Eastern Standard Time, you have it all.

Michigan = Summer = Shoreline = Late Sunsets